Chapter 8 - Segmenting and Targeting Markets

I personally believe that rapper Lupe Fiasco was positioned to be an equal or greater success as Kanye West. Both being from Chicago, and both rappers had dominant debuts that were deemed "classic" by fans. (Lupe's album Food and Liquor, and Kanye's album The College Dropout). That positioning led to the downfall of Lupe's commercial success. He wasn't selling as well as Kanye, not nearly as many people gravitated towards him as well. This positioning led to the highest of expectations, and mainstream fans disappointment.