Chapter 7 - Business Marketing

When an artist signs with a record label their should be an underlying trust in the relationship commitment. Atlantic Records has had some issues with Lupe Fiasco for reasons unknown. They were delaying the release of Lupe's third album "Lasers" until fans protested outside of the label, demanding the album. A similar situation occurred with the release of Lupe Fiasco's latest album, "Tetsuo & Youth", until the hacker group 'Anonymous' threatened to release confidential information and within 24 hours a release date was revealed.