Lupe Fiasco's mixtapes are an example of test marketing. The were marketed not as much as an album however it showed how many people were willing to download his music. This is what probably gave the record label the confidence in the artist to pay for marketing and distribution for Lupe's 5 albums.
Lupe Fiasco is in the decline stage of his career. He only sold about 15,000 copies of his last album Tetsuo and Youth, which is a dramatic decrease in his past 4 albums. People aren't talking about him as much, as he has drifted away from the mainstream. Now that he is finally off of Atlantic Records, it's rumored that he will be going independent. So only time would tell if he can get back to a growth stage where he draws in new fans.
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