Chapter 10 - Product Concepts

Lupe Fiasco's albums are specialty products which consumers may directly search for, but also made convenient. People are able to purchase his music and download it and less than a minute, from services like iTunes and Google Play. Being an artist and celebrity, Lupe Fiasco is basically his own brand. Every time he's in the public he is branding himself. Being signed to Atlantic Records, which is a brand in its own right serves sort of like Lupe's labeling. Like if a new candy were to come out people would be reluctant to buy it, however if Hershey were to put its label on it, it would draw in skeptics.

Chapter 17 - Personal Selling and Sales Management

Lupe Fiasco as a rap artist, he must keep his loyal fan base pleased. As a consumer of music, I know that I love seeing artist I invest my time and money into grow. As these artists grow, its almost as you grow along with them. So as an artists you have to make sure each body of work that you put out into the world it has to be at least as good as the prior work, if not better. Retaining loyal customers is the second step in the Common CRM Marketing Database Applications.

In this day and age personal selling is becoming the norm for music artists. They no longer need as much assistance with distribution, and publicity. Artists can now do all of that themselves, and I think we are in for a change and I look forward to what the future independent artists do with the culture. This includes my personal favorite rapper Lupe Fiasco, as his contract with Atlantic Records just ended with his Fifth Studio Album, "Tetsuo and Youth"

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