Relevancy is a necessity to maintain a career in the music industry. The way to keep your product apt to people's attention is through advertising. The classic model for advertising is called the AIDA concept, which is an acronym for attention, interest, desire, and action. As pertaining to Lupe Fiasco's most recent release of his album, "Tetsuo & Youth" here is an example for the AIDA concept.
Attention: In order to grab people's attention, you have to first let you know what it is you're going to talk about. So Lupe first announced his fifth studio album's release on Twitter. "Anonymous" (computer hacker group, most commonly known on YouTube) claimed responsibility for the release of the album, due to the complications between Atlantic Records, and their signed artist Lupe Fiasco. http://www.hiphopdx.com/index/news/id.29105/title.lupe-fiasco-tetsuo-youth-release-date-hackers-claim-responsibility
Interest: Next step is to keep their attention. Lupe created interest due to his past works, and just talking about features of the album itself. Releasing the cover art and having open discussion about the meaning of the cover with his fans on Twitter. Also releasing the track list, having singles on the radio, and doing interviews.
Desire: The desire to buy an album obviously comes from the music itself. Before the actual release date, Lupe Fiasco released a few tracks highlighting his skills, which he claims will be on a future mixtape.
Action: The 3 steps before this one leads to the customers decision whether to purchase the product, or not. The album was available on Itunes, Google Play, etc, and the leaks of the album didn't have the same sound quality as the album when I personally purchased it.
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