Atlantic Records, Other Major Labels, and How WE Get Music
Lupe Fiasco signed a deal with a major label in 2006 (Atlantic Records). However all major labels have been doing the same format of marketing. Have their artists be featured with popular artists at the time, releasing radio friendly singles to promote an album, doing various interviews with radio shows, etc. The way we receive music has drastically changed with technology. Lupe would put out a few singles, maybe a free mixtape, and have a few features and soon we would see a release date for an upcoming album. Atlantic would handle the marketing (radio show agreements, advertising, etc) and the distribution of the actual album. With the changing of the times distribution is now agreements with services like iTunes, Google Play, and Spotify, and marketing is more done with social networks.
Even the way we listen to music isn't the same. Without money we would have to listen to the radio, now all you have to do is upload music online and it can be heard globally. This made Us, the consumer more picky to what we want to listen to. Thus started the trend of artists being more focused on their core fan-base, then trying to amass more fans. Me being a fan of a Lupe Fiasco, or a J. Cole, or a Kendrick Lamar, I'm more opted to buy their albums, and go to their shows, and buy their merchandise etc. As opposed to someone who isn't really a fan and is just wants to hear a song once or twice so they would download it for free.
Technology also influenced artists like Lupe Fiasco's touring. With Internet and social media, his music is listened to, and enjoyed worldwide, which has created more opportunities internationally which leads to success. Pretty soon we're going to have music beamed into our minds in an instant.
Even the way we listen to music isn't the same. Without money we would have to listen to the radio, now all you have to do is upload music online and it can be heard globally. This made Us, the consumer more picky to what we want to listen to. Thus started the trend of artists being more focused on their core fan-base, then trying to amass more fans. Me being a fan of a Lupe Fiasco, or a J. Cole, or a Kendrick Lamar, I'm more opted to buy their albums, and go to their shows, and buy their merchandise etc. As opposed to someone who isn't really a fan and is just wants to hear a song once or twice so they would download it for free.
Technology also influenced artists like Lupe Fiasco's touring. With Internet and social media, his music is listened to, and enjoyed worldwide, which has created more opportunities internationally which leads to success. Pretty soon we're going to have music beamed into our minds in an instant.
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