Chapter 5 - Developing a Global Vision

With the evolution in which we now receive music through internet, artists are being heard around the world. With satellite radio, and other services people around can tune into the music that people in NY hear daily on a Hot 97 or a Power 105.1, despite living hundreds or thousands of miles away. This creates a demand overseas for artists like Lupe Fiasco and which is why more international tours take place nowadays.

Lupe Fiasco was recently named music director for the United States Men's National Soccer Team. Given that title in the biggest sport in the world can only help your brand I imagine.